Funding Friday | It's Not You

What Is It? Ashley Hutchinson is an evolving writer, actor, director and producer with experience in theatre and film. She's also the creator of It's Not You, a web series following Avery (Hutchinson), a journalist who has recently been dumped...again. She reminds me of a collegiate Rory Gilmore whose curiosity is out of her control and is only in search of one thing, an answer. So as she channels her inner journalist, Avery decides to figure out why she's been dumped...from every relationship she's ever had and vlog about because, of course.

The comedic web series is looking to share a story deviating from the typical web series we've seen today. So why is this important? Well, the series is being led by Hutchinson and series' director, Alexandria Churchill, who both currently attend NYU Tisch and in time when female empowerment is needed more than ever, it's important that we support one another. As stated in their Indiegogo campaign, "We, as a people, have a tendency to fall back on stereotypes and outdated expectations, and this is a story by and for women trying to unlearn the more archaic ideals they've been taught." To learn more about the series, check out the teaser video and their campaign page for more deets!

How Can I Help? The New York based web series is looking to raise $2,500 and so far has raised $1,410 of their flexible goal! They're just 56% of the way there with just under a month left to donate. As always, I know that sometimes monetary support just isn't plausible, but the good news is that you can still help. Tell your mother, your brother, your sister and your neighbor, really tell everyone you know about it, sharing the campaign with as many people as possible is always a step in the right direction.

What Do I Get? In addition to knowing you've helped a kickass female duo launch their web series, you get some cool perks too. Check out the popular ones below and head over to their campaign page to see the rest!

Follow It's Not You